Although many organizations know that customer satisfaction is one of their most important assets, collecting regular feedback from customers is often not prioritized.

With the Customer Satisfaction Evaluation Survey developed by CGE, this process becomes manageable without creating an additional operational burden and within an independent structure.

The main purpose of this evaluation is to measure the extent to which customer needs and expectations are met and the level of satisfaction formed in the customer.

Customer feedback collected about your existing products and services enables you to take your customers’ real expectations and suggestions into account in future decision-making processes.

In some cases, organizations may experience customer losses even though they allocate significant resources to customer loyalty. The most effective approach is to conduct a customer satisfaction survey that clearly reveals why customers experience dissatisfaction.

Five main reasons to measure customer satisfaction:

• Even the most loyal customers can be lost in a short time.
• The appeal of competing brands can lead to customer loss.
• A positive brand perception is strengthened through a consistent and high-quality customer experience.
• Satisfied customers return to the brand and show loyalty.
• Personalizing the customer experience increases customer loyalty.

The CGE Customer Satisfaction Evaluation Survey has been prepared to respond to all these needs:

• You can customize the survey questions specifically for your organization and implement them quickly.
• You can obtain the results comparatively with your sector and organizations in the database.
• You can monitor the development trend in customer satisfaction through measurements repeated every year.

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